This book, written in story narrative form, traces the development of a company from a start-up to a global enterprise. It develops the key concepts related to this evolution - corporate strategy, raising external finance, capital budgeting, dividend policy, mergers and acquisition, globalization, m[...]

Defining an organization by its growth strategy enables business leaders to make better decisions about the ways their companies compete. This book provides easy access to concepts in fields as diverse as corporate strategy, finance, organizational behavior, change management, and leadership.[...]